Social Media Strategy

As Sales & Marketing Manager at Mosaic Makers Collective, I created original graphic, video, and photo content across 4 different branded accounts, amplifying the voices of 120+ women artisans and expanding their reach to thousands of new faces. My secret? Constantly asking (and re-asking) myself, “how can I make this content more valuable to our audience?”

Mosaic Makers Collective

I revamped the entire content strategy and redefined the target audience through a daily posting plan that incorporated a mix of graphics, reels, carousels, and original iPhone photography, resulting in an 80.4% increase in social reach and a 272.3% boost in engagement.

Girl Riot Society

Girl Riot Society is all about being bold and unapologetically yourself, which I brought to life through comedic, employee-driven content and event promos, effectively engaging both female activists and wholesale buyers.

Make [Her]Story & Boutiqly

I led marketing efforts for Make[Her]Story and Boutiqly, positioning each as a key resource for creative business owners, resulting in a firm foundation for the successful launch of both sub-brands.