Social Strategy for Rough Draft Makerspace, Make [Her]Story & Boutiqly
While my primary focus was marketing for Mosaic Makers Collective and its sub-brand Girl Riot Society, I was also contracted to create social content for three additional brands within the Mosaic Makers Collective brand house: Rough Draft Makerspace, Make[Her]Story, and Boutiqly. I produced a range of creative assets—including reels, carousels, and stories—to promote different aspects of each brand and strengthen their digital presence.
For Make[Her]Story, a platform supporting female creative entrepreneurs through education, mentorship, and community, I developed and executed a targeted social media campaign in March 2025 that led to 35+ webinar signups. By creating high-performing reels and engaging graphic content, I increased followers by 3.4% and expanded reach by 1,875% during the promotional period. With Boutiqly, an all-in-one software tool for artisans and boutique owners, I created strategic marketing content in March 2025 to showcase its business management features—from email marketing to customer tracking. This campaign resulted in 8 demo requests and 12+ future leads, positioning the platform as a valuable resource for growing small, creative businesses.
