Social Strategy for Make [Her]Story & Boutiqly
As Sales & Marketing Manager at Mosaic Makers Collective, I led marketing efforts for two subscription-based sub-brands: Make[Her]Story & Boutiqly.
For Make[Her]Story, a platform supporting female creative entrepreneurs through education, mentorship, and community, I developed and executed a targeted social media campaign in March 2025 that led to 35+ webinar signups. By creating high-performing reels and engaging graphic content, I increased followers by 3.4% and grew reach by 1,875% during the March promotional period alone.
With Boutiqly, an all-in-one software tool for artisans and boutique owners, I created strategic marketing content in March 2025 to highlight its business management features—from email marketing to customer tracking. This effort resulted in 8 demo requests and 12+ future leads, effectively positioning the platform as a valuable resource for growing small, creative businesses.
