Social Strategy for Girl Riot Society
As Sales & Marketing Manager at Mosaic Makers Collective, I led content strategy for sub-brand Girl Riot Society, increasing followers by 25.6% and reach by 94.7% organically since January 2025. Since August 2025, I’ve expanded our reach into paid ads, boosting engagement by nearly 1,086%. I shot photo and video content for creative using an iPhone approach for a more candid, relational feel across three paid ad campaigns and counting, and oversaw their successful launches. At Dallas Market during Summer 2025, I used hashtag research to connect with three new wholesale leads, including one $500+ order placed the same day. I now leverage paid ads to target potential wholesale customers, with one campaign generating over 15 leads in just a few hours and running as an evergreen ad targeting wholesale customers nationwide. Since launching paid ads, Girl Riot has expanded into over 15 states.
