my name is Jordan Petteys—i am a tactile storyteller.
In collaboration with a local baker, I designed a set of stationery cards in Adobe Illustrator to accompany the release of her cake collection and had them printed with a vendor. I then art directed and photographed the photoshoot of the products. Each illustration was created to reflect the artistry of her baked designs while maintaining a timeless, everyday appeal suitable for year-round use. This project combined my love for visual storytelling and local collaboration, resulting in a product that celebrates creativity and community. The cards are now sold at Mosaic Makers Collective and available online.