Saville Needleworks

As a Freelance Contractor for Saville Needleworks, I executed consistent branding and marketing across web and email. From community-driven messaging to warm, inviting visuals, I brought the brand to life through photography, graphic design, and content updates—using Adobe Creative Suite and Shopify to keep everything polished and personal.

Web Design

A one-stop shop for all things needlepoint, built with the heart of a small business in mind. I created a robust canvas library sorted into SEO-optimized collections, designed an easy-to-navigate Finishing page featuring galleries of recent projects, and captured brand photography—from product shots to warm, welcoming portraits that reflect the spirit behind Marianne’s business.

 

Average CTR of 15.3% and sales every email. Yeah, it’s kinda crazy. Needlepoint is THE thing.

Images (taken by yours truly) & buttons, engaging subject lines, & exclusive discounts = real results.