Saville Needleworks

As a Freelance Contractor for Saville Needleworks, I executed consistent branding and marketing across web and email. From community-driven messaging to warm, inviting visuals, I brought the brand to life through photography, graphic design, and content updates—using Adobe Creative Suite and Shopify to keep everything polished and personal.

Web Design

A one-stop shop for all things needlepoint, built with the heart of a small business in mind. I created a robust canvas library sorted into SEO-optimized collections, designed an easy-to-navigate Finishing page featuring galleries of recent projects, and captured brand photography—from product shots to warm, welcoming portraits that reflect the spirit behind Marianne’s business.

EXPLORE WEBSITE
 

Average CTR of 15.3% and sales every email. Yeah, it’s kinda crazy. Needlepoint is THE thing.

Images (taken by yours truly) & buttons, engaging subject lines, & exclusive discounts = real results.