Hallel

I built a fully branded website, created original illustrations, and digitized curriculum to enhance the online experience, while designing and sending weekly emails that drove over 50% of webinar signups and helped foster a global community. But we didn't stop there...I also designed branded gifts and stationery—like journals, boxes, and folders—that brought the curriculum to life for digital participants, creating a tangible, immersive extension of the brand and deepening engagement.

portfolio of products and digital materials available upon request.

Web Design

I designed a custom website with an illustrated curriculum journey, an embedded timeline (built in Photoshop), and a members-only area for digital content. I also built a virtual event calendar, managed participants, and created segmented email campaigns with discounts and early access. Seasonal devotional series for Advent and Lent—featuring founder-led videos—were delivered via web and email, building momentum for a paid weekly devotional subscription launching in May 2025.

 

Average CTR of 15.5% and emails producing 33% of revenue. Email marketing is NOT an outdated strategy.

Change my mind.

Personal videos, consistent communication & beautiful design fostered global community.