As Vickery Trading Company’s Graphic Designer, I created a new style guide for the organization’s rebrand. This included new typography & an ideal type stack, a new color palette with proportions for branding, guidelines for photography, and messaging that defined VTC’s target audience + values. I also designed the new long & short logo and created printed materials with the updated look. Along the way, I built a robust library of mission-oriented images to support the organization’s storytelling initiatives.

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